What makes you Stand Out?
What makes you stand out?
What comes to mind when asked this question? Everyone is uniquely designed and has unique talents that nobody else possesses. There is no right or wrong answer, but we should know what fuels us, our strengths, and what makes us stand out. It’s not about competition but what you can offer that someone else can’t. If you have difficulty answering this, ask a trusted coworker or mentor what they see in you that sets you apart. When making hiring decisions, I focus more on how a candidate stands out from others. Did they leave a lasting impression? Do they have a positive outlook and attitude? What accomplishments are they most proud of? Are they team-oriented and open-minded? What does excellence mean to them? Skills related to the specific job can be trained, but attitude and work ethic cannot.
I think that answering that question helps guide decisions outside the hiring process and into vendor selection. There are many options, and selecting the appropriate service providers to partner with operators can be challenging. As a company or property, what specifically makes you stand out? As a service provider, what makes managers eager to do business with you and keep doing business with you? Often, sales pitches paint such a beautiful picture of what service providers can offer, but sometimes there is a disconnect after services are “sold” and not delivered. Relationships are critical in this industry. We establish credibility as individuals, companies, or service providers when we follow through and do what we say we are committed to doing.
When the stars align, and YOU stand out, YOUR COMPANY stands out, and YOUR SERVICE PROVIDERS stand out, we are unstoppable. I’m so grateful to work for Brookfield Properties, as they are set apart in many ways. Not only are the benefits, PTO, and salaries unmatched, but their values and what they care about. As Lindsey Pollak spoke about at this year’s Educational Conference, Brookfield Properties truly embraces a multigenerational workplace. I’m proud to work for a company that takes pride in diversity and inclusion and intentionally ensures employees are heard and valued.
I’m thankful to the Greater Nashville Apartment Association for standing out as an organization by encouraging engagement, intentionally blending leadership, and being open to new ideas. I can’t wait to see everyone at the Trade Show this month, interact with our fantastic supplier partners, and make some new connections!
Let’s all strive to be our best and STAND OUT!
“Good, better, best. Never let it rest. Until your good is better and your better is best.” Tim Duncan
Amy Brinson, Property Manager