Fast forward through the pandemic to bring us to the rapid deployment of virtual touring and self-guided experiences, our industry is embracing technology in new ways. Successful marketing begins with understanding the customer journey, which encompasses several touch points with technology. Our... Continue Reading
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I tend to see more serendipity than mere chance in life. It is, for example, more serendipitous than chance that my last name is House, and I now work in housing. And it’s even more powerful for me that as a DEI advocate, strategist and practitioner, my “model” for engaging... Continue Reading
The Multi-Family industry is currently struggling with what the National Apartment Association calls “The Great Resignation- people’s post-pandemic priorities have shifted and their current jobs just aren’t cutting it anymore.” According to NAA, the average onsite... Continue Reading
The renter’s journey has changed. The once simplistic affair of finding a home is no longer a linear process. From the point of needing a space to the point of signing a lease, there are now many stops for renters along the way. For management companies to make the best use of their... Continue Reading
The GNAA August News & Events is here! Our July Issue features topics that focus on Marketing & Technology! Read industry-related articles about marketing and technology! Continue Reading
As those in the multi-family industry can testify, the Fair Housing Act (FHA) plays a starring role in how property managers run their communities. From the proverbial ground up, every aspect of property management is subject to government scrutiny to ensure that a community is compliant with... Continue Reading
Greater Nashville Apartment Association Releases 2022 Quarter 2 Market Survey Findings After reviewing rental housing data from over 100,000 rental units in the Greater Nashville market area for Quarter 2, the compiled data demonstrates a significant amount of growth in the rental housing... Continue Reading
The GNAA July News & Events is here! Our July Issue features our 2022 GNAA Trade Show Sponsors! Preparing for Trade Show is the hot topic! Read industry-related articles that focus on trade show tips and topics. Also, check out the next installment of the Maintenance Protection Program! Continue Reading
Metro Action’s Assistance Portal is Closed – What Now? In March 2021, Nashville’s Metropolitan Action Commission (MAC) opened its online portal for Davidson County residents seeking rental assistance. With varying degrees of success, speed, and efficiency, over the... Continue Reading
One of the primary ways we connect with potential new and current customers is through tradeshow and networking events. Here are some overall best practices to ensure a successful event: Support the Theme Draw Attention Make it FUN!!! Games, Pictures Use social media to promote: Find... Continue Reading
This week has brought the hottest temperatures for this time of year in over a decade. The changing of seasons is always a time for reflection. Summer is upon us, and we eagerly await the association tradeshow. We are interested in learning what new professional services and products are... Continue Reading
What makes you stand out? What comes to mind when asked this question? Everyone is uniquely designed and has unique talents that nobody else possesses. There is no right or wrong answer, but we should know what fuels us, our strengths, and what makes us stand out. It’s not about... Continue Reading